Hypogirl Identity
Background
This logo is for my wife Jody, who has hypothyroidism (Hashimoto’s Thyroiditis). She wanted to create a blog where she could share her experiences living with this condition. I created a logo for her a while back, but it didn’t really fit. I felt that this new identity needed to at least suggest “hypothyroidism” or “thyroid disorder” in a some way, even if just to other people who are familiar with this condition. I did not want it to feel clinical or medical, but rather be more holistic, natural, and have a feminine feel to it. I wanted to create something simple and unique that could stand alone and represent her. After some initial ideas that weren’t really going anywhere, Jody told me that the thyroid gland looks like a butterfly, and I thought that would be the perfect symbol to build off of. So, I started working the “H” and “G” from Hypogirl into a butterfly shape and this is what we settled on.
Role
Designer
