Hypogirl logo

This is a logo for a woman who operates a blog, podcast, and social media presence centered around hyperthyroidism (specifically Hashimoto’s Thyroiditis). In creating the logo I felt it was important to suggest “hypothyroidism” or “thyroid disorder”, but I did not want it to feel clinical or medical. Rather, I wanted it to feel holistic, natural, and feminine. A breakthrough came when I learned that the thyroid gland looks like a butterfly and I thought that would be the perfect imagery to build off of.

Hypogirl logo